Agile thinking, collaboration and the ability to pivot during this unprecedented time of business interruption has a silver lining. With the onset of COVID-19 impacting on the ability to deliver events, businesses and associations are turning to virtual events to enable their conferences, meetings and training agendas on track. SMC has transformed one of its newly refurbished conference rooms into a dedicated studio that can be adapted for multiple configurations with managing hygiene and social distancing rules at the forefront of the configuration.

SMC’s partnership with Create Engage and Audio Visual Events (AVE) has seen their ON AIR studio solution set an industry-leading solution to the professional delivery of virtual events.

The collaboration brings Create Engage’s experience in streaming and AVE’s technical and top of the line and bespoke audio visual equipment to the mix. The result is a state-of-the-art studio facility located in the heart of Sydney’s CBD designed to give the professional edge to businesses looking to communicate with their customers and teams.

“COVID-19 has upended the events industry and government orders that rule out mass gatherings mean large-scale face-to-face events are unlikely to resume for some time. We understand that organisations still need to communicate with their clientele, associates and their staff,” notes SMC General Manager Paul Davison. “ON AIR sets the stage for all manner of virtual events from conferences and conventions to award ceremonies or live-to-air training and webinars”.

Director of Sales Scott Cooper says there are endless options for the team to deliver creative solutions completely customised to the needs of associations and organisations. For instance, theDepartment of Education had a roadshow planned in June in multiple locations that has been reimagined and formatted into a virtual event experience. The Department’s event organiser canbring in an MC to convene proceedings and live-cross to talent and contributors in other locations or video-conferencing platforms. Only a minimum number of people are required on site – adhering to social distancing guidelines – and attendees can join the event online via zoom or any other streaming service of their choice.

Given the studio is set for recording live content (both on-site and remote) and broadcasting live communications, another association is turning to ON AIR at SMC for their virtual award ceremony. They will select and engage an MC who will join an event manager onsite. Entertainment can be pre-recorded and programmed into the ceremony or the band can play live in another event space at SMC and seamlessly integrated into the live stream. Winners can make their acceptance speech live, or the team can add pre-recorded snippets into the feed or into the post- production video.

Organisations have access to Create Engage’s long-trusted Create Live and Create Live Pro streaming platforms as well as their experts for best practice advice for online and digital communications. In all cases, top event managers and whip-smart, client-focused technicians deliver the show; transforming online meetings into memorable virtual experiences.

One major advantage of the ON AIR studio is the supersized LED video wall. Installed by AVE and at 7m wide by 2.5m tall, the custom-built LED wall is ideal for rich backgrounds and video content. It can display a single image/video or multiple heads/videos at once. Other AV benefits include:

  • moving head lighting
  • 4k pan tilt zoom cameras
  • E2 for presentation management
  • show laptops and MacBooks
  • microphones and foldbacks
  • audio, vision and lighting control
  • dedicated 1GB fibre internet connection
  • access to stylists and impeccably curated furniture and design elements

Organisers booking ON AIR events can make the most of SMC’s on-site facilities including two free car spaces, large green room and multiple workstations, exceptional catering with individual serves to minimise the possibility of cross-contamination. Every aspect of ON AIR has been carefully tailored to meet approved social distancing and strict infectious control guidelines.

The health and safety of clients, visitors, colleagues and the community are at the forefront of ON AIR operations and SMC has taken extra precautions to keep everyone safe during the public health crisis, including:

  • allocating larger rooms that exceed the 4 square metre per person rule
  • rigid cleaning processes
  • signage throughout the venue, in bathrooms, lifts and offices
  • hand sanitiser stations and ISO wipes in all public areas
  • single serve menu options that reduce cross-contamination
  • individually controlled HVAC in each room
  • continuing to monitor and review hygiene and safety precautions.

“ON AIR was born out of our collective wish to keep the heart of the events industry beating until our industry colleagues are in a position to return to mass gatherings and large events. This was, and will remain, a key focus for our ON AIR collaboration,” says Paul Davison.

Contact Scott Cooper and the sales team to discuss ON AIR options and virtual event solutions for meetings, conferences and training that is essential to keeping your organisation running. The SMC team is dedicated to helping you succeed in any way they can.

Audio Visual and Broadband Internet



In the Grand Lodge and Banquet Hall, the installation of new Panasonic 12,000 lumen laser light source data projectors deliver crystal clarity, brightness and resolution that is ideal for video and film screenings as well as all highlighting the granular detail in speakers’ presentations.


Throughout the building, new digital mixing consoles, concert quality Martin Audio public address systems, wireless microphone technology and lecturns are all welcome improvements for presenters and performers.

Hearing assistance has also been augmented throughout the venue via wired hearing loops and infrared assisted listening systems.


A newly installed intelligent architectural lighting system allows for lights to be easily and precisely programmed for different functions. Perimeter RGB shadow lighting allows for different colour combinations and mood lighting states. Importantly, feature walls are augmented with gallery-style wall washer lights that highlight artworks and exhibition content. House lighting throughout the foyers and meeting rooms has been upgraded to second generation LEDs for improved light output and energy efficiency. When SMC re-opens, event organisers will simply use touch screens to select options to light their presenters and performers, add stage washes and special effects as well as change the room ambience. Depending on the style of each event, and if needed, SMC’s AV technicians can also control all lighting from one central location.


New rigging infrastructure provides added flexibility and the advantage of quick turnarounds when re-setting rooms for different styles of events. A motorised truss in the Banquet Hall and new centrally placed ceiling motors allow for rigging special effects including giant chandeliers and mirror balls. These staging devices and capabilities mean that event organisers have the option to restyle the same room from conference mode to gala mode with ease and efficiency.


When it comes to online access, SMC recognises fibre-optic internet connection as the industry standard. Taking this standard seriously, SMC has invested in an enterprise level fibre-optic backbone and has the capability of providing fast, secure connections reaching speeds of up to 1000 mpbs both up and down, and can accommodate private premium networks. This is ideal for live streaming and delegates making use of digital applications and social media. SMC also offers free Wi-Fi throughout the entire venue for guests and a cabled in connection in every room is possible. Event organisers simply select a connectivity plan to suit their requirements.


Whatever the emphasis and creative composition of your event, SMC is now technologically equipped to deliver events aligned with your strategic goals and convey the messages you want to get across.


pdfConnectivity217.45 KB



SMC and Secure Parking have teamed up to offer you 15% off ALL parking products at the Secure World Square Carpark when booking online.
At the Secure Parking World Square booking page, click “BOOK NOW” next to any of the products and apply the promotional code: SMCFC16.

Arriving by train? The closest station is Museum Station (300 metres or a 3 minute walk) and then Central Station (700 metres or 7 minutes). To walk from Museum Station, simply follow the Castlereagh Street exit signs inside the station, then turn left heading south down Castlereagh Street. At the first intersection (corner of Castlereagh & Goulburn Streets), turn right to come to the SMC main entrance at 66 Goulburn Street.

pdfLocation and parking information sheet785.18 KB


SMC Hotel Partners


Located within a stone’s throw of the venue are a range of quality affiliated hotels that makes SMC an attractive option to organisers hosting delegates for multi-day events.

Click on the hotel icon in the above map to see each hotel’s address, phone number and website, or download SMC’s Accommodation Fact sheet.


pdfSMC Accommodations Fact Sheet PDF547.4 KB

Sydney University Learning Analytics and Knowledge Conference

Event Highlights

Date: 5-9 March 2018

Event Type: International Conference

Delegates: 350

Key achievements: Fully flexible venue use, high speed, large-volume internet usage and special requests.


The Learning Analytics and Knowledge Conference (LAK) was held for the first time in Australia in March 2018. Sydney University brought the event to Australia after a winning the bid to host the conference.

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SMC the Leading Venue for Accessibility

Event Highlights

Date: Aug - Sep 2015

Event Type: Annual Meeting, Conference and Workshops

Delegates: 600


SMC Conference & Function Centre’s (SMC) versatile spaces provide an elevated level of accessibility to all types of events via extensive accessible design, including direct access for unassisted entry, and indirect access compatible with assistive technology such as hearing loops.

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ACEL Inaugural Hedley Beare Memorial Lecture

Event Highlights

Date: 13 February 2015

Event Type: ACEL Inaugural Hedley Beare Memorial Lecture

Guests: 169

Key achievements: Effectively managed a high profile, high risk national event


The objective of this event was to bring educators across the nation into an open forum, inclusive of a Q&A with the Australian Minister for Education and Training, and to be briefed on the release of the Teacher Education Ministerial Advisory Group (TEMAG) report.

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NSW Australian Cinematographers Society Awards Dinner

Event Highlights

Date: 8 November 2014

Event Type: NSW Australian Cinematographers Society Awards Event

Delegates: 200

Key achievements: Delivery of the third consecutive award event for ACS


The Australian Cinematographers Society Awards are held annually in every major state. The NSW Awards were held on 8 November 2014 at the SMC Conference & Function Centre (SMC) Banquet Hall. There were 20 categories and 200 people in attendance including 80 nominee finalists, sponsors and members.

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Starlight Children's Foundation

Volunteer Thank You Event

Event Highlights

Date: 20 October 2014

Event Type: Starlight Children's Foundation Volunteer Thank You Event

Delegates: 120

Key achievements: SMC Conference & Function Centre’s Marble Foyer facilitated one of the largest groups of volunteers as part of the Starlight Children’s Foundation’s community

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Australian Medical Students' Association

10th Global Health Conference

Event Highlights

Date: 5 — 9 September 2014

Event Type: Australian Medical Students' Association 10th Global Health Conference, workshop, social events

Delegates: 720

Key achievements: SMC Conference & Function Centre's (SMC) Plenary Hall facilitated the largest ever AMSA global health conference. AMSA engaged a wider than ever range of speakers including, for the first time, a webcast featuring a high profile speaker from the UK

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