General Manager Paul Davison and the team at Sydney Masonic Centre are pleased to announce a new partnership with Associations Forum, the peak body for associations, not-for-profit organisations, clubs, charities, foundations and special interest groups.


Associations Forum is a commercial member-based network of over 500 member organisations established to share knowledge and best practice in governance, operations, memberships and finance. As well as those in Australia, Associations Forum connects and assists organisations and charities in New Zealand, Singapore, Malaysia, India, South Africa and beyond.

“We have long admired Associations Forum for their leadership in providing 360 degree support, professional development and networking opportunities for their members,” says Paul. “We welcome this new partnership as a way to consolidate and further extend our own work with charities and associations, and especially to offer our unique venue and event services to their members.”

Corporate Partnerships Manager of Associations Forum Blair Barker says “the partnership provides an ideal platform to showcase SMC’s conference and meetings facilities and amenities to our members for all manner of events, from board meetings to full-scale international conferences. It creates a virtuous circle as SMC are adept at supporting not-for-profits and organisations to create the best events possible for their delegates.”

Asked what made SMC attractive as a partner, Blair responded that the top-to-toe refurbishment with the latest technology makes SMC ideal for running events of any scale. “Having such advanced and integrated technology – including the capacity for live streaming – means that associations can run events that reach all their members whether they are in town or farther afield. It is a great venue because it is very versatile and not intimidatingly big or sterile. It is also perfectly located in Sydney CBD, which is always seen as a great destination.”

Associations Forum has two of its own events slated for early 2020 at SMC. The first is the Networking Breakfast on 11 February, which gives association members a chance to come together and share their experiences and challenges across sectors. The other is the one-day Database Summit and Showcase that offers a chance to deep-dive into database management, systems integration and data mining that is vital for membership growth and retention. SMC will also be exhibiting at Association Forum’s 2020 National Conference.

When it comes to running events with SMC, Blair shares her top five tips for association event organisers:

  1. Keep your task list up-to-date
  2. Delegate tasks and trust your team
  3. Flag issues early and always have a back-up plan
  4. Allow buffer time before and between events
  5. Go with the flow and trust the SMC team

To assist association members with their planning, SMC Sales Director Scott Cooper reveals his 2020 Convention for Conventions.


  • Check Numbers: SMC has capacity for up to 600 in a theatre setting with 10 break out rooms ALA Event 2019 298 and dedicated catering/exhibition spaces
  • Flexible minimum numbers, deposit and payment conditions
  • Go Green: SMC’s sustainability policy is applauded by Office of Environment & Heritage
  • Top Location: Convenient to train stations, buses, parking and a choice of 3, 4 and 5 star hotels
  • Event Manager: Dedicated SMC event planning specialist from quote to event day
  • Pre-Planning: Complimentary hosting of a committee planning meeting
  • On Show: Complimentary exhibition room hire for events with 300 + conference packages per day

During Your Convention

  • Confidence Assured: SMC’s dedicated Floor Manager is across every aspect of your event
  • Complimentary Wi-Fi connection at Registration Desk / Secretariat
  • Wi-Fi: Stay connected with complimentary Wi-Fi in Lobby areas for delegates and cabled fibre optic internet connection with 1000mbps upload and download
  • Digital directional event wayfinding signage that you can update on the fly
  • SMC catering for all dietary requirements, with “always on menu” options for vegetarian, dairy free, gluten free and halal guests


  • Feedback form and event debrief
  • Efficient invoicing process
  • Genuine appreciation for your business
  • Lock in your next event
  • Tell a friend


SMC has limited spaces and dates available for last-minute festive plans. Popular Christmas party options include the Not So Silent Night package and the December to Remember package. For details, head to:

For festive functions or events that will kick-start 2020, SMC has a host of creative options to help enhance and theme any event. Talk to SMC’s venue experts to tailor creative event and catering solutions for your next function.

Audio Visual and Broadband Internet



In the Grand Lodge and Banquet Hall, the installation of new Panasonic 12,000 lumen laser light source data projectors deliver crystal clarity, brightness and resolution that is ideal for video and film screenings as well as all highlighting the granular detail in speakers’ presentations.


Throughout the building, new digital mixing consoles, concert quality Martin Audio public address systems, wireless microphone technology and lecturns are all welcome improvements for presenters and performers.

Hearing assistance has also been augmented throughout the venue via wired hearing loops and infrared assisted listening systems.


A newly installed intelligent architectural lighting system allows for lights to be easily and precisely programmed for different functions. Perimeter RGB shadow lighting allows for different colour combinations and mood lighting states. Importantly, feature walls are augmented with gallery-style wall washer lights that highlight artworks and exhibition content. House lighting throughout the foyers and meeting rooms has been upgraded to second generation LEDs for improved light output and energy efficiency. When SMC re-opens, event organisers will simply use touch screens to select options to light their presenters and performers, add stage washes and special effects as well as change the room ambience. Depending on the style of each event, and if needed, SMC’s AV technicians can also control all lighting from one central location.


New rigging infrastructure provides added flexibility and the advantage of quick turnarounds when re-setting rooms for different styles of events. A motorised truss in the Banquet Hall and new centrally placed ceiling motors allow for rigging special effects including giant chandeliers and mirror balls. These staging devices and capabilities mean that event organisers have the option to restyle the same room from conference mode to gala mode with ease and efficiency.


When it comes to online access, SMC recognises fibre-optic internet connection as the industry standard. Taking this standard seriously, SMC has invested in an enterprise level fibre-optic backbone and has the capability of providing fast, secure connections reaching speeds of up to 1000 mpbs both up and down, and can accommodate private premium networks. This is ideal for live streaming and delegates making use of digital applications and social media. SMC also offers free Wi-Fi throughout the entire venue for guests and a cabled in connection in every room is possible. Event organisers simply select a connectivity plan to suit their requirements.


Whatever the emphasis and creative composition of your event, SMC is now technologically equipped to deliver events aligned with your strategic goals and convey the messages you want to get across.


pdfConnectivity217.45 KB



SMC and Secure Parking have teamed up to offer you 15% off ALL parking products at the Secure World Square Carpark when booking online.
At the Secure Parking World Square booking page, click “BOOK NOW” next to any of the products and apply the promotional code: SMCFC16.

Arriving by train? The closest station is Museum Station (300 metres or a 3 minute walk) and then Central Station (700 metres or 7 minutes). To walk from Museum Station, simply follow the Castlereagh Street exit signs inside the station, then turn left heading south down Castlereagh Street. At the first intersection (corner of Castlereagh & Goulburn Streets), turn right to come to the SMC main entrance at 66 Goulburn Street.

pdfLocation and parking information sheet785.18 KB


SMC Hotel Partners


Located within a stone’s throw of the venue are a range of quality affiliated hotels that makes SMC an attractive option to organisers hosting delegates for multi-day events.

Click on the hotel icon in the above map to see each hotel’s address, phone number and website, or download SMC’s Accommodation Fact sheet.


pdfSMC Accommodations Fact Sheet PDF547.4 KB

Sydney University Learning Analytics and Knowledge Conference

Event Highlights

Date: 5-9 March 2018

Event Type: International Conference

Delegates: 350

Key achievements: Fully flexible venue use, high speed, large-volume internet usage and special requests.


The Learning Analytics and Knowledge Conference (LAK) was held for the first time in Australia in March 2018. Sydney University brought the event to Australia after a winning the bid to host the conference.

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SMC the Leading Venue for Accessibility

Event Highlights

Date: Aug - Sep 2015

Event Type: Annual Meeting, Conference and Workshops

Delegates: 600


SMC Conference & Function Centre’s (SMC) versatile spaces provide an elevated level of accessibility to all types of events via extensive accessible design, including direct access for unassisted entry, and indirect access compatible with assistive technology such as hearing loops.

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ACEL Inaugural Hedley Beare Memorial Lecture

Event Highlights

Date: 13 February 2015

Event Type: ACEL Inaugural Hedley Beare Memorial Lecture

Guests: 169

Key achievements: Effectively managed a high profile, high risk national event


The objective of this event was to bring educators across the nation into an open forum, inclusive of a Q&A with the Australian Minister for Education and Training, and to be briefed on the release of the Teacher Education Ministerial Advisory Group (TEMAG) report.

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NSW Australian Cinematographers Society Awards Dinner

Event Highlights

Date: 8 November 2014

Event Type: NSW Australian Cinematographers Society Awards Event

Delegates: 200

Key achievements: Delivery of the third consecutive award event for ACS


The Australian Cinematographers Society Awards are held annually in every major state. The NSW Awards were held on 8 November 2014 at the SMC Conference & Function Centre (SMC) Banquet Hall. There were 20 categories and 200 people in attendance including 80 nominee finalists, sponsors and members.

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Starlight Children's Foundation

Volunteer Thank You Event

Event Highlights

Date: 20 October 2014

Event Type: Starlight Children's Foundation Volunteer Thank You Event

Delegates: 120

Key achievements: SMC Conference & Function Centre’s Marble Foyer facilitated one of the largest groups of volunteers as part of the Starlight Children’s Foundation’s community

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Australian Medical Students' Association

10th Global Health Conference

Event Highlights

Date: 5 — 9 September 2014

Event Type: Australian Medical Students' Association 10th Global Health Conference, workshop, social events

Delegates: 720

Key achievements: SMC Conference & Function Centre's (SMC) Plenary Hall facilitated the largest ever AMSA global health conference. AMSA engaged a wider than ever range of speakers including, for the first time, a webcast featuring a high profile speaker from the UK

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