With the multi-million dollar renovations now unveiled, the team at SMC has seen a rush of excitement from event producers and conference planners. “It’s always great to see a new venue open or one as iconic as this get a major upgrade,” says Rosie Buckley, Business Development Manager at Conference Resources. “We’re always looking for fresh spaces and ways to make events unique and enticing”.

 

SMC CateringBench webAccording to Rosie, there are four important elements in venue selection: location, flexibility of meeting spaces; lighting and AV; and mouth-watering menu options. Event formats are changing. There’s still a demand for traditional sit-down dinners and lecture-style conference sessions but increasingly event delegates want the opportunity to engage more socially and enjoy more interactive experiences. “What really makes a difference is the ability for a venue team to carry a creative theme throughout an event” says Paul Noakes, SMC’s Audio Visual Services Manager.

At the recent speed networking event for the Australian Institute of Office Professionals, the fast-paced nature of the event was matched with creative catering solutions that saw a street-style ‘hawker stalls’ installed in SMC’s Marble Foyer, serving Asian-inspired canapes and cocktails. Lighting and styling carried the theme through with vibrant colours that added to the fun and excitement of the evening.

SMC StandUp web“We worked closely with Melissa Macri, President of AIOP NSW to give their networking night a high dose of flair using our holistic approach that builds in detail at every touch point. We find that the more experiential an event is, the more memorable it becomes,” says SMC Director of Sales Scott Cooper. “We really encourage all the event planners we work with to bring their most creative ideas and we’ll do everything we can to bring that vision to life.”

SMC Catering webAnother great event with creative event formats using multiple spaces within SMC to create a multi-sensory experience include a real estate industry event that styled the plenary main stage with the latest in lounge furniture, plush rugs and beautiful flowers, more reminiscent of a staged luxury apartment for sale than a meeting room, a branded Barista Coffee Cart available all day in the registration area, Poke Bowl food stations in addition to the hot and cold buffet lunch dotted around a separate seated lunch venue whilst a keynote speaker delivered laughs and learnings, and a Messina Gelato cart during the post-event cocktail reception.

SMC Coffee Cart webWith 13 fully-accessible multi-purpose spaces, the ability for each floor at SMC to be its own dedicated events centre is a major drawcard for organisers. An event booked for the Ground Floor can use the Ionic room (up to 150 cabaret or 280 theatre) as its plenary, the Doric room for catering and the Corinthian, Tuscan and Composite rooms as break-out spaces. The first floor is ideal for galas and formal events with the impressive Marble Foyer as a registration and cocktail space, the Grand Lodge as a plenary and the Banquet Hall as a dual purpose exhibition and dining space. The brand new fourth floor offers organisers another ‘centre within a centre’ with the Northcott room as a plenary, the Remington for table top exhibitions and catering and the Boardroom and Rawson as breakout spaces.

In terms of conferences, the growing need for flexible meeting space is to accommodate the variety of content which is not just plenary sessions, breakout sessions, and traditional trade shows. Conference planners are incorporating more interactive elements, showcasing vendors in more innovative ways, shortening formats, making sessions more participatory etc. In fact, some conferences today are more like rock concerts.

So how can you make the most of this flexibility and creativity for your next event? For conferences and meetings, think about combining spaces to accommodate both traditional meeting setups, i.e. theatre-style for things like plenaries or classroom/lecture style for sessions, as well as more dynamic formats where the configuration can change on the fly. Think creative lounge seating, communal tables, bean bag chairs, as well as activations that spark connections. Try branded or artistic dividers to create chill-out or focus spaces.

For fundraising galas, the flexibility of having multiple spaces to house various elements of the event helps to connect people to your brand or cause. This could be through fundraising auctions or interactive activations all amplified with customised food and beverage menus and integrated AV and lighting solutions. It could also mean offering different types of entertainment in each space so your event becomes like a mini-festival. SMC AV web

As explored in a recent blog, SMC’s state of the art technology plays an important role. Each room has simple, easy-to-use touch screens that mean organisers can control and change lighting states easily and quickly. “We’ve already seen how much confidence this new system gives to our event organisers,” says Scott. “It means many events now don’t need dedicated AV technicians, the touch screens give them control and there’s direct connection to our in-house AV team for extra support when required”.

Make the most of SMC’s 14ft screens, 12,000 lumen projection capabilities, upgraded 1gig up and down internet connectivity (which is twice as fast as it was previously and 10 times faster than the best home internet connections), lighting states, and motorised trusses for special effects.

There’s no limit to creativity given the flexibility and event solutions available at SMC.

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Connect with SMC’s venue management team to discover how your next event can reach the next level of engagement.

Audio Visual and Broadband Internet

All spaces can be fitted with state-of-the-art AV equipment to suit your requirements. Every room (except the larger Banquet Hall and Grand Lodge) has a ceiling mounted projector available for hire and a screen, flip chart and whiteboard are included. Banquet Hall and Grand Lodge have the capabtility of one or two screens either in 16:9 or 4:3 format, front or rear projection, depending on your set up and budget.

When it comes to internet, we recognise that fibre-optic internet is the industry standard. Taking this standard seriously, SMC invested in a fibre-optic backbone and has the capability of providing clients their own private preimuim network reaching speeds of up to 500 mpbs. This is ideal for live streaming and delegates making use of social media and digital applications. SMC also offers free Wi-Fi throughout the entire venue and a wired in connection in every room.

More information and technical specifications are available in these tech sheets:

pdfConnectivity217.45 KB

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Parking

SMC and Secure Parking have teamed up to offer you 15% off ALL parking products at the Secure World Square Carpark when booking online.
At the Secure Parking World Square booking page, click “BOOK NOW” next to any of the products and apply the promotional code: SMCFC16.

Arriving by train? The closest station is Museum Station (300 metres or a 3 minute walk) and then Central Station (700 metres or 7 minutes). To walk from Museum Station, simply follow the Castlereagh Street exit signs inside the station, then turn left heading south down Castlereagh Street. At the first intersection (corner of Castlereagh & Goulburn Streets), turn right to come to the SMC main entrance at 66 Goulburn Street.

pdfLocation and parking information sheet787.02 KB

 

SMC Hotel Partners

 

Located within a stone’s throw of the venue are a range of quality affiliated hotels that makes SMC an attractive option to organisers hosting delegates for multi-day events.

Click on the hotel icon in the above map to see each hotel’s address, phone number and website, or download SMC’s Accommodation Fact sheet.

 

pdfAccommodation Fact Sheet818.62 KB

Sydney University Learning Analytics and Knowledge Conference

Event Highlights

Date: 5-9 March 2018

Event Type: International Conference

Delegates: 350

Key achievements: Fully flexible venue use, high speed, large-volume internet usage and special requests.

Introduction

The Learning Analytics and Knowledge Conference (LAK) was held for the first time in Australia in March 2018. Sydney University brought the event to Australia after a winning the bid to host the conference.

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SMC the Leading Venue for Accessibility

Event Highlights

Date: Aug - Sep 2015

Event Type: Annual Meeting, Conference and Workshops

Delegates: 600

Introduction

SMC Conference & Function Centre’s (SMC) versatile spaces provide an elevated level of accessibility to all types of events via extensive accessible design, including direct access for unassisted entry, and indirect access compatible with assistive technology such as hearing loops.

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ACEL Inaugural Hedley Beare Memorial Lecture

Event Highlights

Date: 13 February 2015

Event Type: ACEL Inaugural Hedley Beare Memorial Lecture

Guests: 169

Key achievements: Effectively managed a high profile, high risk national event

Introduction

The objective of this event was to bring educators across the nation into an open forum, inclusive of a Q&A with the Australian Minister for Education and Training, and to be briefed on the release of the Teacher Education Ministerial Advisory Group (TEMAG) report.

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NSW Australian Cinematographers Society Awards Dinner

Event Highlights

Date: 8 November 2014

Event Type: NSW Australian Cinematographers Society Awards Event

Delegates: 200

Key achievements: Delivery of the third consecutive award event for ACS

Introduction

The Australian Cinematographers Society Awards are held annually in every major state. The NSW Awards were held on 8 November 2014 at the SMC Conference & Function Centre (SMC) Banquet Hall. There were 20 categories and 200 people in attendance including 80 nominee finalists, sponsors and members.

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Starlight Children's Foundation

Volunteer Thank You Event

Event Highlights

Date: 20 October 2014

Event Type: Starlight Children's Foundation Volunteer Thank You Event

Delegates: 120

Key achievements: SMC Conference & Function Centre’s Marble Foyer facilitated one of the largest groups of volunteers as part of the Starlight Children’s Foundation’s community

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Australian Medical Students' Association

10th Global Health Conference

Event Highlights

Date: 5 — 9 September 2014

Event Type: Australian Medical Students' Association 10th Global Health Conference, workshop, social events

Delegates: 720

Key achievements: SMC Conference & Function Centre's (SMC) Plenary Hall facilitated the largest ever AMSA global health conference. AMSA engaged a wider than ever range of speakers including, for the first time, a webcast featuring a high profile speaker from the UK

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