With the multi-million dollar renovations now unveiled, the team at SMC has seen a rush of excitement from event producers and conference planners. “It’s always great to see a new venue open or one as iconic as this get a major upgrade,” says Rosie Buckley, Business Development Manager at Conference Resources. “We’re always looking for fresh spaces and ways to make events unique and enticing”.


SMC CateringBench webAccording to Rosie, there are four important elements in venue selection: location, flexibility of meeting spaces; lighting and AV; and mouth-watering menu options. Event formats are changing. There’s still a demand for traditional sit-down dinners and lecture-style conference sessions but increasingly event delegates want the opportunity to engage more socially and enjoy more interactive experiences. “What really makes a difference is the ability for a venue team to carry a creative theme throughout an event” says Paul Noakes, SMC’s Audio Visual Services Manager.

At the recent speed networking event for the Australian Institute of Office Professionals, the fast-paced nature of the event was matched with creative catering solutions that saw a street-style ‘hawker stalls’ installed in SMC’s Marble Foyer, serving Asian-inspired canapes and cocktails. Lighting and styling carried the theme through with vibrant colours that added to the fun and excitement of the evening.

SMC StandUp web“We worked closely with Melissa Macri, President of AIOP NSW to give their networking night a high dose of flair using our holistic approach that builds in detail at every touch point. We find that the more experiential an event is, the more memorable it becomes,” says SMC Director of Sales Scott Cooper. “We really encourage all the event planners we work with to bring their most creative ideas and we’ll do everything we can to bring that vision to life.”

SMC Catering webAnother great event with creative event formats using multiple spaces within SMC to create a multi-sensory experience include a real estate industry event that styled the plenary main stage with the latest in lounge furniture, plush rugs and beautiful flowers, more reminiscent of a staged luxury apartment for sale than a meeting room, a branded Barista Coffee Cart available all day in the registration area, Poke Bowl food stations in addition to the hot and cold buffet lunch dotted around a separate seated lunch venue whilst a keynote speaker delivered laughs and learnings, and a Messina Gelato cart during the post-event cocktail reception.

SMC Coffee Cart webWith 13 fully-accessible multi-purpose spaces, the ability for each floor at SMC to be its own dedicated events centre is a major drawcard for organisers. An event booked for the Ground Floor can use the Ionic room (up to 150 cabaret or 280 theatre) as its plenary, the Doric room for catering and the Corinthian, Tuscan and Composite rooms as break-out spaces. The first floor is ideal for galas and formal events with the impressive Marble Foyer as a registration and cocktail space, the Grand Lodge as a plenary and the Banquet Hall as a dual purpose exhibition and dining space. The brand new fourth floor offers organisers another ‘centre within a centre’ with the Northcott room as a plenary, the Remington for table top exhibitions and catering and the Boardroom and Rawson as breakout spaces.

In terms of conferences, the growing need for flexible meeting space is to accommodate the variety of content which is not just plenary sessions, breakout sessions, and traditional trade shows. Conference planners are incorporating more interactive elements, showcasing vendors in more innovative ways, shortening formats, making sessions more participatory etc. In fact, some conferences today are more like rock concerts.

So how can you make the most of this flexibility and creativity for your next event? For conferences and meetings, think about combining spaces to accommodate both traditional meeting setups, i.e. theatre-style for things like plenaries or classroom/lecture style for sessions, as well as more dynamic formats where the configuration can change on the fly. Think creative lounge seating, communal tables, bean bag chairs, as well as activations that spark connections. Try branded or artistic dividers to create chill-out or focus spaces.

For fundraising galas, the flexibility of having multiple spaces to house various elements of the event helps to connect people to your brand or cause. This could be through fundraising auctions or interactive activations all amplified with customised food and beverage menus and integrated AV and lighting solutions. It could also mean offering different types of entertainment in each space so your event becomes like a mini-festival. SMC AV web

As explored in a recent blog, SMC’s state of the art technology plays an important role. Each room has simple, easy-to-use touch screens that mean organisers can control and change lighting states easily and quickly. “We’ve already seen how much confidence this new system gives to our event organisers,” says Scott. “It means many events now don’t need dedicated AV technicians, the touch screens give them control and there’s direct connection to our in-house AV team for extra support when required”.

Make the most of SMC’s 14ft screens, 12,000 lumen projection capabilities, upgraded 1gig up and down internet connectivity (which is twice as fast as it was previously and 10 times faster than the best home internet connections), lighting states, and motorised trusses for special effects.

There’s no limit to creativity given the flexibility and event solutions available at SMC.


Connect with SMC’s venue management team to discover how your next event can reach the next level of engagement.

Audio Visual and Broadband Internet



In the Grand Lodge and Banquet Hall, the installation of new Panasonic 12,000 lumen laser light source data projectors deliver crystal clarity, brightness and resolution that is ideal for video and film screenings as well as all highlighting the granular detail in speakers’ presentations.


Throughout the building, new digital mixing consoles, concert quality Martin Audio public address systems, wireless microphone technology and lecturns are all welcome improvements for presenters and performers.

Hearing assistance has also been augmented throughout the venue via wired hearing loops and infrared assisted listening systems.


A newly installed intelligent architectural lighting system allows for lights to be easily and precisely programmed for different functions. Perimeter RGB shadow lighting allows for different colour combinations and mood lighting states. Importantly, feature walls are augmented with gallery-style wall washer lights that highlight artworks and exhibition content. House lighting throughout the foyers and meeting rooms has been upgraded to second generation LEDs for improved light output and energy efficiency. When SMC re-opens, event organisers will simply use touch screens to select options to light their presenters and performers, add stage washes and special effects as well as change the room ambience. Depending on the style of each event, and if needed, SMC’s AV technicians can also control all lighting from one central location.


New rigging infrastructure provides added flexibility and the advantage of quick turnarounds when re-setting rooms for different styles of events. A motorised truss in the Banquet Hall and new centrally placed ceiling motors allow for rigging special effects including giant chandeliers and mirror balls. These staging devices and capabilities mean that event organisers have the option to restyle the same room from conference mode to gala mode with ease and efficiency.


When it comes to online access, SMC recognises fibre-optic internet connection as the industry standard. Taking this standard seriously, SMC has invested in an enterprise level fibre-optic backbone and has the capability of providing fast, secure connections reaching speeds of up to 1000 mpbs both up and down, and can accommodate private premium networks. This is ideal for live streaming and delegates making use of digital applications and social media. SMC also offers free Wi-Fi throughout the entire venue for guests and a cabled in connection in every room is possible. Event organisers simply select a connectivity plan to suit their requirements.


Whatever the emphasis and creative composition of your event, SMC is now technologically equipped to deliver events aligned with your strategic goals and convey the messages you want to get across.


pdfConnectivity217.45 KB



SMC and Secure Parking have teamed up to offer you 15% off ALL parking products at the Secure World Square Carpark when booking online.
At the Secure Parking World Square booking page, click “BOOK NOW” next to any of the products and apply the promotional code: SMCFC16.

Arriving by train? The closest station is Museum Station (300 metres or a 3 minute walk) and then Central Station (700 metres or 7 minutes). To walk from Museum Station, simply follow the Castlereagh Street exit signs inside the station, then turn left heading south down Castlereagh Street. At the first intersection (corner of Castlereagh & Goulburn Streets), turn right to come to the SMC main entrance at 66 Goulburn Street.

pdfLocation and parking information sheet785.18 KB


SMC Hotel Partners


Located within a stone’s throw of the venue are a range of quality affiliated hotels that makes SMC an attractive option to organisers hosting delegates for multi-day events.

Click on the hotel icon in the above map to see each hotel’s address, phone number and website, or download SMC’s Accommodation Fact sheet.


pdfSMC Accommodations Fact Sheet PDF547.4 KB

Sydney University Learning Analytics and Knowledge Conference

Event Highlights

Date: 5-9 March 2018

Event Type: International Conference

Delegates: 350

Key achievements: Fully flexible venue use, high speed, large-volume internet usage and special requests.


The Learning Analytics and Knowledge Conference (LAK) was held for the first time in Australia in March 2018. Sydney University brought the event to Australia after a winning the bid to host the conference.

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SMC the Leading Venue for Accessibility

Event Highlights

Date: Aug - Sep 2015

Event Type: Annual Meeting, Conference and Workshops

Delegates: 600


SMC Conference & Function Centre’s (SMC) versatile spaces provide an elevated level of accessibility to all types of events via extensive accessible design, including direct access for unassisted entry, and indirect access compatible with assistive technology such as hearing loops.

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ACEL Inaugural Hedley Beare Memorial Lecture

Event Highlights

Date: 13 February 2015

Event Type: ACEL Inaugural Hedley Beare Memorial Lecture

Guests: 169

Key achievements: Effectively managed a high profile, high risk national event


The objective of this event was to bring educators across the nation into an open forum, inclusive of a Q&A with the Australian Minister for Education and Training, and to be briefed on the release of the Teacher Education Ministerial Advisory Group (TEMAG) report.

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NSW Australian Cinematographers Society Awards Dinner

Event Highlights

Date: 8 November 2014

Event Type: NSW Australian Cinematographers Society Awards Event

Delegates: 200

Key achievements: Delivery of the third consecutive award event for ACS


The Australian Cinematographers Society Awards are held annually in every major state. The NSW Awards were held on 8 November 2014 at the SMC Conference & Function Centre (SMC) Banquet Hall. There were 20 categories and 200 people in attendance including 80 nominee finalists, sponsors and members.

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Starlight Children's Foundation

Volunteer Thank You Event

Event Highlights

Date: 20 October 2014

Event Type: Starlight Children's Foundation Volunteer Thank You Event

Delegates: 120

Key achievements: SMC Conference & Function Centre’s Marble Foyer facilitated one of the largest groups of volunteers as part of the Starlight Children’s Foundation’s community

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Australian Medical Students' Association

10th Global Health Conference

Event Highlights

Date: 5 — 9 September 2014

Event Type: Australian Medical Students' Association 10th Global Health Conference, workshop, social events

Delegates: 720

Key achievements: SMC Conference & Function Centre's (SMC) Plenary Hall facilitated the largest ever AMSA global health conference. AMSA engaged a wider than ever range of speakers including, for the first time, a webcast featuring a high profile speaker from the UK

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