At SMC, creating world class events comes down to the winning collaborations between event organisers and the calibre of the centre’s event delivery team.

With the multi-million dollar renovations that will transform the centre soon to be complete, General Manager Paul Davison is thrilled to announce two new appointments – Pamela Waring and Paul Noakes – and introduce some of the familiar faces whose long service expertise makes SMC synonymous with excellence.



Pamela joins SMC as Operations Manager after a long-standing career in event management and hospitality services at some of Sydney’s famous landmarks including ANZ Stadium, The Royal Hall of Industries and the Australian Turf Club. Bringing invaluable experience from her roles across event sales, planning and operations, Pamela prides herself on being able to expertly run and manage any event that is given to her.

Little known fact: Pamela is no stranger to working at warp speed. She notched up over 40,000 steps running food and beverage orders to over 85,000 attendees at both the 2008 and 2009 Bledisloe Cup events.

Looking forward: “I am very excited to join the highly experienced team at SMC and look forward to working with all their respected clients,” says Pamela.



Paul comes in as Audio Visual Services Manager and brings a wealth of industry experience garnered on elite luxury ocean liners. After transferring from bar waiter to stage crew aboard the Queen Mary 2, Paul quickly grew his skill set from Sound Technician to Audio Engineer and eventually moved up to Production Manager on the Queen Elizabeth 2 and Queen Victoria. There he oversaw day to day scheduling as well as safety and technical aspects of the onboard entertainment along with managing cast change overs, new show installs and working on ship refits. Paul also has significant freelance experience working on festivals in the Hunter Valley and toured in the Middle-East with a stage show. Event organisers will be able to rest assured every AV aspect of their events is covered. The more creative the requests, the more you can expect an unforgettable experience.

Little known fact: Paul studied Music and performed in bands which sparked his career interest in AV and stage management.

Looking forward: “Now that I have settled down in Sydney working in events, the site-seeing is not quite the same, but there is no place like home,” Paul says, looking forward to making his mark at SMC.

Find out more about SMC’s state-of-the-art new AV and technology integration here:



Scott started at SMC in 2008 as Business Development Manager and has been an instrumental member of SMC’s senior management since then. Scott’s sales prowess was forged at Five Star luxury hotels including the Hilton, Westin, Ritz Carlton and Le Meridien, and he says that once he got a taste of SMC, his life changed for the best.

Little known fact: Scott has been a vegetarian since he was 10 years old and has been an advocate for improving the vegetarian selections at SMC. Clients juggling delegates’ dietary requirements and vegetarian guests are sure to be impressed with the cruelty-free and plant-based fare coming out of SMC’s kitchens.

Looking forward: “I’m excited to see how the architect’s original design comes to life through our renovations and look forward to the opportunity to showcase this to all our clients,” says Scott.



Leigh started at SMC in 2013 and when it comes to the hospitality industry, he has done it all. Leigh originally started his career as a chef followed by operations before moving into global reservations with the Intercontinental Hotels Group. Leigh’s group reservations experience led to his first Business Development Role with Inbound Groups and he has never looked back.

Little known fact: Leigh loves to design bespoke themed events and once hung hundreds of LED candles from fishing line to create a Harry Potter themed dinner. Check it out at

Looking forward: “I am excited to welcome new attendees and welcome back our clients to experience the same great service with a sexy new look,” says Leigh



DJennifer has been with SMC since 2005. She came to Sydney in 2003 to study and gained her residency through commercial cookery. At SMC, Jennifer started working in Operations – in both floor and kitchen – until she moved to sales in 2008 where she has been ever since.

Little known fact: Jennifer calls herself a ‘reformed OCD’, so attention to detail is her main game.

Looking forward: “I’m excited to see returning clients and more social events in the new spaces,” says Jennifer.



Nitinat’s career background couldn’t be more adventurous. She has worked across diverse industries from IT to design to retail and hospitality. She cut her teeth in IT at Unilever and Apple, flirted with design the start-up company NexusNote, and started her own clothing retail shop. Her hospitality experience stretches back to 2009 working in restaurants and venue operations before moving to sales at SMC in 2016.

Little known fact: Nitinat’s sales and business credentials can be traced back to kindergarten where she sold cut-up paper in the shape of rings, necklaces and anything inspired by jewellery catalogues to her friends.

Looking forward: “I’m very excited to see new spaces where will be hosting wonderful events and most importantly, I’ve been waiting to share our new catering menus, dishes and flavours! I have also designed one of new walls in ground floor and can’t wait to see it,” says Nitinat.



Phuviwats started in hospitality when he came to Australia in 2009, working in a restaurant. He moved to SMC as a food and beverage attendant in 2014 and was promoted to Floor Supervisor in 2017.

Little known fact: Puviwats has a background in IT that together with his decade-long hospitality expertise will help shape the customer experience at SMC.

Looking forward: “I am an IT geek, which comes in handy most of the time when I meet clients. I’m excited to see the new interior design along with new technologies which will soon be presented to our clients,” says Puviwats.



Wai started in hospitality at 17 and his first eight years in the industry were spent in the kitchen at restaurants of many different nationalities and on airlines.

After completing a hospitality management course in Australia, Wai started his front of house work as a food and beverage service staff member at SMC in 2013 and has honed his skills in fine dining and event set up as well as bar, cocktail and café service. According to Wai, SMC has provided a great opportunity to build his knowledge of gastronomy.

Little known fact: In recent years, Wai also completed courses from the Wine and Spirit Education Trust (WSET) on wines, spirits and Japanese sake.

Looking forward: “Now, I’m so excited to use my skills to provide the most enjoyable event environment for our clients,” says Wai.

For event organisers, it is always reassuring to deal with an experienced team. The teamwork at SMC is like Swiss precision clockwork with every cog finely tuned and expertly in sync with the others. “The fact everyone gets along famously provides an atmosphere of infectious enthusiasm that makes every aspect of event planning and delivery a joy through collaboration. Whether you’re planning a conference, gala, exhibition or any combination thereof, we invite you to come and experience our all-round service excellence for your next event,” says GM Paul Davison.


It’s a great time to start planning your next event before SMC re-opens. Talk to SMC’s venue managers and book now for a ‘first look’ in May 2019. Places are filling fast for morning, lunch and evening ‘famils’ on Thursday 16 May that will include a tour of the newly renovated spaces, a presentation of new services and facilities as well as a taste of the world-class catering fare.  To book, follow the link

Audio Visual and Broadband Internet



In the Grand Lodge and Banquet Hall, the installation of new Panasonic 12,000 lumen laser light source data projectors deliver crystal clarity, brightness and resolution that is ideal for video and film screenings as well as all highlighting the granular detail in speakers’ presentations.


Throughout the building, new digital mixing consoles, concert quality Martin Audio public address systems, wireless microphone technology and lecturns are all welcome improvements for presenters and performers.

Hearing assistance has also been augmented throughout the venue via wired hearing loops and infrared assisted listening systems.


A newly installed intelligent architectural lighting system allows for lights to be easily and precisely programmed for different functions. Perimeter RGB shadow lighting allows for different colour combinations and mood lighting states. Importantly, feature walls are augmented with gallery-style wall washer lights that highlight artworks and exhibition content. House lighting throughout the foyers and meeting rooms has been upgraded to second generation LEDs for improved light output and energy efficiency. When SMC re-opens, event organisers will simply use touch screens to select options to light their presenters and performers, add stage washes and special effects as well as change the room ambience. Depending on the style of each event, and if needed, SMC’s AV technicians can also control all lighting from one central location.


New rigging infrastructure provides added flexibility and the advantage of quick turnarounds when re-setting rooms for different styles of events. A motorised truss in the Banquet Hall and new centrally placed ceiling motors allow for rigging special effects including giant chandeliers and mirror balls. These staging devices and capabilities mean that event organisers have the option to restyle the same room from conference mode to gala mode with ease and efficiency.


When it comes to online access, SMC recognises fibre-optic internet connection as the industry standard. Taking this standard seriously, SMC has invested in an enterprise level fibre-optic backbone and has the capability of providing fast, secure connections reaching speeds of up to 1000 mpbs both up and down, and can accommodate private premium networks. This is ideal for live streaming and delegates making use of digital applications and social media. SMC also offers free Wi-Fi throughout the entire venue for guests and a cabled in connection in every room is possible. Event organisers simply select a connectivity plan to suit their requirements.


Whatever the emphasis and creative composition of your event, SMC is now technologically equipped to deliver events aligned with your strategic goals and convey the messages you want to get across.


pdfConnectivity217.45 KB



SMC and Secure Parking have teamed up to offer you 15% off ALL parking products at the Secure World Square Carpark when booking online.
At the Secure Parking World Square booking page, click “BOOK NOW” next to any of the products and apply the promotional code: SMCFC16.

Arriving by train? The closest station is Museum Station (300 metres or a 3 minute walk) and then Central Station (700 metres or 7 minutes). To walk from Museum Station, simply follow the Castlereagh Street exit signs inside the station, then turn left heading south down Castlereagh Street. At the first intersection (corner of Castlereagh & Goulburn Streets), turn right to come to the SMC main entrance at 66 Goulburn Street.

pdfLocation and parking information sheet785.18 KB


SMC Hotel Partners


Located within a stone’s throw of the venue are a range of quality affiliated hotels that makes SMC an attractive option to organisers hosting delegates for multi-day events.

Click on the hotel icon in the above map to see each hotel’s address, phone number and website, or download SMC’s Accommodation Fact sheet.


pdfSMC Accommodations Fact Sheet PDF547.4 KB

Sydney University Learning Analytics and Knowledge Conference

Event Highlights

Date: 5-9 March 2018

Event Type: International Conference

Delegates: 350

Key achievements: Fully flexible venue use, high speed, large-volume internet usage and special requests.


The Learning Analytics and Knowledge Conference (LAK) was held for the first time in Australia in March 2018. Sydney University brought the event to Australia after a winning the bid to host the conference.

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SMC the Leading Venue for Accessibility

Event Highlights

Date: Aug - Sep 2015

Event Type: Annual Meeting, Conference and Workshops

Delegates: 600


SMC Conference & Function Centre’s (SMC) versatile spaces provide an elevated level of accessibility to all types of events via extensive accessible design, including direct access for unassisted entry, and indirect access compatible with assistive technology such as hearing loops.

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ACEL Inaugural Hedley Beare Memorial Lecture

Event Highlights

Date: 13 February 2015

Event Type: ACEL Inaugural Hedley Beare Memorial Lecture

Guests: 169

Key achievements: Effectively managed a high profile, high risk national event


The objective of this event was to bring educators across the nation into an open forum, inclusive of a Q&A with the Australian Minister for Education and Training, and to be briefed on the release of the Teacher Education Ministerial Advisory Group (TEMAG) report.

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NSW Australian Cinematographers Society Awards Dinner

Event Highlights

Date: 8 November 2014

Event Type: NSW Australian Cinematographers Society Awards Event

Delegates: 200

Key achievements: Delivery of the third consecutive award event for ACS


The Australian Cinematographers Society Awards are held annually in every major state. The NSW Awards were held on 8 November 2014 at the SMC Conference & Function Centre (SMC) Banquet Hall. There were 20 categories and 200 people in attendance including 80 nominee finalists, sponsors and members.

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Starlight Children's Foundation

Volunteer Thank You Event

Event Highlights

Date: 20 October 2014

Event Type: Starlight Children's Foundation Volunteer Thank You Event

Delegates: 120

Key achievements: SMC Conference & Function Centre’s Marble Foyer facilitated one of the largest groups of volunteers as part of the Starlight Children’s Foundation’s community

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Australian Medical Students' Association

10th Global Health Conference

Event Highlights

Date: 5 — 9 September 2014

Event Type: Australian Medical Students' Association 10th Global Health Conference, workshop, social events

Delegates: 720

Key achievements: SMC Conference & Function Centre's (SMC) Plenary Hall facilitated the largest ever AMSA global health conference. AMSA engaged a wider than ever range of speakers including, for the first time, a webcast featuring a high profile speaker from the UK

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