Event organisers are confronted by an almost never-ending list of decisions when it comes to logistics and people wrangling. There is a constant juggle between timings, costs, client wish-lists and delegate experience. Often each decision impacts other decisions so there can be a complicated, cascading effect that can chew up valuable time and create additional pressure to get everything perfect for a conference or event. When choosing a venue, naming the dates and locking in talent are just the tip of the iceberg. Location, accommodation options, service, event flow and standard of delivery are some critical factors in any event organisers decision-making process. 

Over the years, the team at SMC has fine-tuned their bookings and event delivery practice to simplify the process so that organisers can breathe easy knowing their events are in the best hands.

Here are six essential factors that simplify things for event organisers:


  1. Handy CBD Location

As one of only a handful of purpose-built event and conference centres in Sydney, organisers have always loved SMC’s ideal CBD location. Situated at 66 Goulburn St at the corner of Castlereagh St, this unique architectural landmark sits proud amongst cafes, restaurants and the vibrant city retail precinct.

Public transport access is easy with Museum Station within a 3-minute stroll (300m) and Central Station just a 10-minute walk (700m) away. Both Goulburn and Castlereagh Streets are arterials on major bus routes. Affordable, secure parking is also available opposite the centre for those arriving by car.

  1. Accommodation Options Abound

Located within a stone’s throw of a range of quality affiliated hotels makes SMC attractive to organisers hosting delegates for multi-day events.

While it sometimes seems convenient to book multi-day conferences at hotel venues so accommodation and events are tied together at one site, the disadvantage is that delegates have no choice but to pay top dollar for five-star accommodation.

By contrast, SMC’s extensive hotel affiliations give organisations, associations and delegates a choice of accommodation ranging from three star to five star options, all within walking distance. SMC has strategic partnerships with nearby hotels including Rydges World Square, Vibe Hotel Sydney, Ibis World Square, Travelodge Sydney and the Adina Apartment Hotel Sydney Central, which translate to special group booking rates that organisers can pass on to delegates.

Click here to find out more about SMC’s hotel partners

  1. Outstanding Service 

SMC has a long history of service excellence and many of the key staff have enjoyed long service careers with the centre that translates into expert knowledge and delivery. Having a single point of contact is one of the defining factors that gives event organisers great confidence through the booking process.

SMC’s Director of Sales, Scott Cooper outlines the step by step process, “When a new enquiry is received, a member of the sales team specialised in quoting and event planning manages their event from that initial proposal, through the updates and changes, site inspections, negotiations and paperwork to secure dates and confirm the event. That same team member works with the client to put together all the final details including room set ups, catering requirements and timings. Once all the details are updated in the client’s specific Event Details booking sheet, and it is signed off by the client, it can be shared with the operations and catering teams. The only other person that is introduced prior to the event is the Audio-Visual Service Manager who handles their AV requirements from quote stage and through to the execution of the event”.

In this way, SMC’s clients enjoy a hand-in-hand rapport that cultivates trust between the organisations and the venue. For event organisers, it is comforting to have one person across all aspects of an event booking so nothing can fall between the cracks.

  1. Exceptional Event Delivery

As the big day gets closer, it’s not surprising that event organisers’ nerves can be jangled regardless of whether it’s a first-time event or the thirtieth in a series.

To allay any butterflies, SMC recommends and runs a ‘pre-conference meeting’ for event organisers, their client/s and staff with all relevant members of SMC, including their sales expert, head chef, operations manager, AV manager. Together they have a chance to put faces to names and run through the event from A to Z to iron out any bugs and cover any special requirements.

“Thank you for going above and beyond to ensure the success of our event. The staff were so helpful and went out of their way to provide everything we needed. We will definitely be using this venue again in the future.”
- Community of Practice, November 2018

On the day of the event, the operations manager oversees the day and evening operations teams to ensure the event is executed perfectly as per the final Event Details booking sheet. They are also on hand to orchestrate any last-minute requests and changes.


  1. Digital Wayfinding Signage

SMC also always seeks to optimise their delegates’ experience, especially those who might be visiting the centre for the first time. Across the soon to be re-opened SMC, Samsung Magic Info is integrated with the Enterprise Events Management software to populate digital wayfinding signage and digital room monitors.

Once attendees arrive at the main entrance, the digital wayfinding signage lets them know they are in the right building and where to find spaces allocated for their conference or event. This signage is invaluable for event organises with events spanning multiple rooms and levels in the centre so that delegates can quickly and easily find their way to the next sessions without losing time. Samsung Magic Info also updates and pre-populates all digital signage throughout the day according to the organisers’ programs.

  1. Digital Concierge

Once SMC re-opens, event organisers and clients will have access to a Digital Concierge in each room. These touch panels provide organisers with a one-touch connection to their function manager as well as to catering and AV services, as well as allowing organisers to easily modulate lighting states. The panels are monitored by SMC’s operations team who can respond immediately to any requests.

Attendees expect a lot out of their event experience these days. For event organisers, there is always a lot to consider when choosing the right venue for any event and conference. Simplifying booking processes and continually providing exceptional service from initial enquiry to event delivery all contribute to making SMC the first choice for events, meetings and conferences in Sydney’s CBD.

Be the First to see the newly renovated SMC

It’s a great time to start planning your next event before SMC re-opens, and take advantage of 2018 prices for all new events confirmed before June 2019. Talk to SMC’s venue managers and book now for a ‘first look’ in May 2019. Places are filling fast for morning, lunch and evening ‘famils’ that will include a tour of the newly renovated spaces, a presentation of new services and facilities as well as a taste of the world-class catering. 

To book, follow the link https://www.smcfc.com.au/smc-reopening-famil.html

Audio Visual and Broadband Internet



In the Grand Lodge and Banquet Hall, the installation of new Panasonic 12,000 lumen laser light source data projectors deliver crystal clarity, brightness and resolution that is ideal for video and film screenings as well as all highlighting the granular detail in speakers’ presentations.


Throughout the building, new digital mixing consoles, concert quality Martin Audio public address systems, wireless microphone technology and lecturns are all welcome improvements for presenters and performers.

Hearing assistance has also been augmented throughout the venue via wired hearing loops and infrared assisted listening systems.


A newly installed intelligent architectural lighting system allows for lights to be easily and precisely programmed for different functions. Perimeter RGB shadow lighting allows for different colour combinations and mood lighting states. Importantly, feature walls are augmented with gallery-style wall washer lights that highlight artworks and exhibition content. House lighting throughout the foyers and meeting rooms has been upgraded to second generation LEDs for improved light output and energy efficiency. When SMC re-opens, event organisers will simply use touch screens to select options to light their presenters and performers, add stage washes and special effects as well as change the room ambience. Depending on the style of each event, and if needed, SMC’s AV technicians can also control all lighting from one central location.


New rigging infrastructure provides added flexibility and the advantage of quick turnarounds when re-setting rooms for different styles of events. A motorised truss in the Banquet Hall and new centrally placed ceiling motors allow for rigging special effects including giant chandeliers and mirror balls. These staging devices and capabilities mean that event organisers have the option to restyle the same room from conference mode to gala mode with ease and efficiency.


When it comes to online access, SMC recognises fibre-optic internet connection as the industry standard. Taking this standard seriously, SMC has invested in an enterprise level fibre-optic backbone and has the capability of providing fast, secure connections reaching speeds of up to 1000 mpbs both up and down, and can accommodate private premium networks. This is ideal for live streaming and delegates making use of digital applications and social media. SMC also offers free Wi-Fi throughout the entire venue for guests and a cabled in connection in every room is possible. Event organisers simply select a connectivity plan to suit their requirements.


Whatever the emphasis and creative composition of your event, SMC is now technologically equipped to deliver events aligned with your strategic goals and convey the messages you want to get across.


pdfConnectivity217.45 KB



SMC and Secure Parking have teamed up to offer you 15% off ALL parking products at the Secure World Square Carpark when booking online.
At the Secure Parking World Square booking page, click “BOOK NOW” next to any of the products and apply the promotional code: SMCFC16.

Arriving by train? The closest station is Museum Station (300 metres or a 3 minute walk) and then Central Station (700 metres or 7 minutes). To walk from Museum Station, simply follow the Castlereagh Street exit signs inside the station, then turn left heading south down Castlereagh Street. At the first intersection (corner of Castlereagh & Goulburn Streets), turn right to come to the SMC main entrance at 66 Goulburn Street.

pdfLocation and parking information sheet785.18 KB


SMC Hotel Partners


Located within a stone’s throw of the venue are a range of quality affiliated hotels that makes SMC an attractive option to organisers hosting delegates for multi-day events.

Click on the hotel icon in the above map to see each hotel’s address, phone number and website, or download SMC’s Accommodation Fact sheet.


pdfSMC Accommodations Fact Sheet PDF547.4 KB

Sydney University Learning Analytics and Knowledge Conference

Event Highlights

Date: 5-9 March 2018

Event Type: International Conference

Delegates: 350

Key achievements: Fully flexible venue use, high speed, large-volume internet usage and special requests.


The Learning Analytics and Knowledge Conference (LAK) was held for the first time in Australia in March 2018. Sydney University brought the event to Australia after a winning the bid to host the conference.

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SMC the Leading Venue for Accessibility

Event Highlights

Date: Aug - Sep 2015

Event Type: Annual Meeting, Conference and Workshops

Delegates: 600


SMC Conference & Function Centre’s (SMC) versatile spaces provide an elevated level of accessibility to all types of events via extensive accessible design, including direct access for unassisted entry, and indirect access compatible with assistive technology such as hearing loops.

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ACEL Inaugural Hedley Beare Memorial Lecture

Event Highlights

Date: 13 February 2015

Event Type: ACEL Inaugural Hedley Beare Memorial Lecture

Guests: 169

Key achievements: Effectively managed a high profile, high risk national event


The objective of this event was to bring educators across the nation into an open forum, inclusive of a Q&A with the Australian Minister for Education and Training, and to be briefed on the release of the Teacher Education Ministerial Advisory Group (TEMAG) report.

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NSW Australian Cinematographers Society Awards Dinner

Event Highlights

Date: 8 November 2014

Event Type: NSW Australian Cinematographers Society Awards Event

Delegates: 200

Key achievements: Delivery of the third consecutive award event for ACS


The Australian Cinematographers Society Awards are held annually in every major state. The NSW Awards were held on 8 November 2014 at the SMC Conference & Function Centre (SMC) Banquet Hall. There were 20 categories and 200 people in attendance including 80 nominee finalists, sponsors and members.

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Starlight Children's Foundation

Volunteer Thank You Event

Event Highlights

Date: 20 October 2014

Event Type: Starlight Children's Foundation Volunteer Thank You Event

Delegates: 120

Key achievements: SMC Conference & Function Centre’s Marble Foyer facilitated one of the largest groups of volunteers as part of the Starlight Children’s Foundation’s community

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Australian Medical Students' Association

10th Global Health Conference

Event Highlights

Date: 5 — 9 September 2014

Event Type: Australian Medical Students' Association 10th Global Health Conference, workshop, social events

Delegates: 720

Key achievements: SMC Conference & Function Centre's (SMC) Plenary Hall facilitated the largest ever AMSA global health conference. AMSA engaged a wider than ever range of speakers including, for the first time, a webcast featuring a high profile speaker from the UK

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