General Manager Paul Davison shares his new vision for Sydney Masonic Centre (SMC) to align with the recently announced multi-million dollar renovation plans that will transform the centre.

According to Davison, who took up the GM mantle in July 2018, the overarching vision is for SMC to be the first-choice venue for meetings and conferences in Sydney’s CBD.

Davison aims to position SMC as the market leader in venue management, event planning and customer service by capitalising on its ideal Sydney city location as well as the ability to offer both variety and flexibility in venue selection and bespoke in-house services. “We have identified five key pillars that support this mission,” he explains, “Our Market, Our Clients, Our Delegates and Guests, Our Environment and Our Community.”

In this article, we explore SMC’s first pillar “Our Market”, and will visit SMC’s other four pillars in future articles.

For Davison, SMC’s market sits firmly in the business-events sector while the centre also attracts cultural and social events including concerts, award galas and Christmas parties. As both enabler and host, the SMC team forms a rapport with each event organiser that is more like a partnership than a typical client/venue relationship.


Sing out Sydney 2018. Photos taken from ABC Sydney Facebook Page.


In the B2B space, SMC’s strong connections across government, NGOs and NFPs mean that many of the events held at SMC deliver a social legacy as well as an economic benefit. The combination of SMC’s client-first approach, its CBD location, excellent facilities and attractive pricing has seen the conference centre welcome the NSW Department of Planning and Environment, NSW Office of Environment and Heritage, NSW Department of Family and Community Services, NSW Department of Education, International Urban Design Conference, Migration Institute of Australia as well as the Australian Council of Social Services to name a few.

Due to the very nature of these events, SMC becomes an incubator for policy-shaping think-tanks where direct and indirect socio-political benefits flow to the people that live in Sydney, in NSW and in Australia. From the macro to the individual level, events at SMC generate:

  • social and networking opportunities
  • opportunities to share and communicate ideas
  • opportunities to develop new relationships and nurture existing relationships
  • opportunities to participate in cultural experiences.

On the cultural front, SMC opened its doors to approximately 1000 Sydney Open visitors on Sunday 4 November. Deputy Grand Secretary of SMC Chris Craven was ‘delighted to give Sydney Open visitors the opportunity to enjoy rare access to the world of an ancient fraternal organisation in one of Sydney’s most enigmatic pieces of architecture.’

On Sunday 18 November, SMC hosted the important cultural event Sing Out Sydney to celebrate the joy of singing during the ABC’s Ausmusic month. Every year, this popular annual ABC Radio event brings together community choirs to share stories and performances, culminating in a glorious mass choir song. Last year Sing Out Sydney covered Nick Cave's 'The Ship Song', which you can view here.

SOS3SOS3Sing out Sydney 2018. Photos taken from ABC Sydney Facebook Page.


“Given our unique market positioning and great value, SMC hosts a variety of events that enhance people’s lives, develop resilience in communities, progress innovative agendas and have a positive influence on the outlook and wellbeing of our guests and delegates. We’re very proud to enable this sort of enrichment,” says Davison.

Audio Visual and Broadband Internet

All spaces can be fitted with state-of-the-art AV equipment to suit your requirements. Every room (except the larger Banquet Hall and Grand Lodge) has a ceiling mounted projector available for hire and a screen, flip chart and whiteboard are included. Banquet Hall and Grand Lodge have the capabtility of one or two screens either in 16:9 or 4:3 format, front or rear projection, depending on your set up and budget.

When it comes to internet, we recognise that fibre-optic internet is the industry standard. Taking this standard seriously, SMC invested in a fibre-optic backbone and has the capability of providing clients their own private preimuim network reaching speeds of up to 500 mpbs. This is ideal for live streaming and delegates making use of social media and digital applications. SMC also offers free Wi-Fi throughout the entire venue and a wired in connection in every room.

More information and technical specifications are available in these tech sheets:
pdfAudio Visual157.73 KB
pdfConnectivity217.45 KB



SMC and Secure Parking have teamed up to offer you 15% off ALL parking products at the Secure World Square Carpark when booking online.
At the Secure Parking World Square booking page, click “BOOK NOW” next to any of the products and apply the promotional code: SMCFC16.

Arriving by train? The closest station is Museum Station (300 metres or a 3 minute walk) and then Central Station (700 metres or 7 minutes). To walk from Museum Station, simply follow the Castlereagh Street exit signs inside the station, then turn left heading south down Castlereagh Street. At the first intersection (corner of Castlereagh & Goulburn Streets), turn right to come to the SMC main entrance at 66 Goulburn Street.

pdfLocation and parking information sheet787.02 KB


SMC Hotel Partners

Click on the hotel icon in the above map to see each hotel’s address, phone number and website, or download SMC’s Hotel Partner fact sheet.


**Access the SMC discount of 10% off the Best Available Rate using the following link at: Vibe Hotel Sydney, Travelodge Sydney and Adina Apartment Hotel Sydney, Central

***Access the SMC discount of 15% off the Best Available Rate using the promo code SMCFC at Veriu Central


pdfAccommodation Fact Sheet392.29 KB

Sydney University Learning Analytics and Knowledge Conference

Event Highlights

Date: 5-9 March 2018

Event Type: International Conference

Delegates: 350

Key achievements: Fully flexible venue use, high speed, large-volume internet usage and special requests.


The Learning Analytics and Knowledge Conference (LAK) was held for the first time in Australia in March 2018. Sydney University brought the event to Australia after a winning the bid to host the conference.

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SMC the Leading Venue for Accessibility

Event Highlights

Date: Aug - Sep 2015

Event Type: Annual Meeting, Conference and Workshops

Delegates: 600


SMC Conference & Function Centre’s (SMC) versatile spaces provide an elevated level of accessibility to all types of events via extensive accessible design, including direct access for unassisted entry, and indirect access compatible with assistive technology such as hearing loops.

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ACEL Inaugural Hedley Beare Memorial Lecture

Event Highlights

Date: 13 February 2015

Event Type: ACEL Inaugural Hedley Beare Memorial Lecture

Guests: 169

Key achievements: Effectively managed a high profile, high risk national event


The objective of this event was to bring educators across the nation into an open forum, inclusive of a Q&A with the Australian Minister for Education and Training, and to be briefed on the release of the Teacher Education Ministerial Advisory Group (TEMAG) report.

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NSW Australian Cinematographers Society Awards Dinner

Event Highlights

Date: 8 November 2014

Event Type: NSW Australian Cinematographers Society Awards Event

Delegates: 200

Key achievements: Delivery of the third consecutive award event for ACS


The Australian Cinematographers Society Awards are held annually in every major state. The NSW Awards were held on 8 November 2014 at the SMC Conference & Function Centre (SMC) Banquet Hall. There were 20 categories and 200 people in attendance including 80 nominee finalists, sponsors and members.

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Starlight Children's Foundation

Volunteer Thank You Event

Event Highlights

Date: 20 October 2014

Event Type: Starlight Children's Foundation Volunteer Thank You Event

Delegates: 120

Key achievements: SMC Conference & Function Centre’s Marble Foyer facilitated one of the largest groups of volunteers as part of the Starlight Children’s Foundation’s community

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Australian Medical Students' Association

10th Global Health Conference

Event Highlights

Date: 5 — 9 September 2014

Event Type: Australian Medical Students' Association 10th Global Health Conference, workshop, social events

Delegates: 720

Key achievements: SMC Conference & Function Centre's (SMC) Plenary Hall facilitated the largest ever AMSA global health conference. AMSA engaged a wider than ever range of speakers including, for the first time, a webcast featuring a high profile speaker from the UK

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