When planning events for associations, corporates and gala clients, securing a venue that meets all your logistical needs AND leaves a lasting, positive impression on your guests can be quite a challenge. There are five essential factors that combine to make every event a resounding success: location, great spaces and flexibility, reliable technology, catering and delivery.

The recent International Learning Analytics and Knowledge Conference (LAK) at SMC provides a great example where these five cogs worked in perfect sync to deliver an exceptional event with the precision and finesse of the finest Swiss watch.


1. Location

SMC boasts an enviably central CBD location at 66 Goulburn Street, at the corner of Castlereagh Street, Sydney. The venue’s location stood out when Abelaro Pardo and his colleagues from the University of Sydney’s Associate Professor of the School of Electrical and Information Engineering at Sydney University were looking for the right venue for the LAK conference. The fact SMC is only a 3-minute walk (300 metres) from Museum Station and well serviced by buses made it attractive, and it was the proximity of quality hotels made SMC their first choice in venue selection. SMC connected the conference leaders with its affiliated accommodation partners, which included the nearby hotels including Vibe Hotel Sydney, Travelodge Sydney and the Adina Apartment Hotel Sydney Central. Most delegates chose to stay at Rydges World Square, which meant they were only a few minutes’ walk from the conference venue.

2. Flexible Spaces For Events of Any Scale

With 350 international, interstate, regional and local delegates arriving for the conference, LAK organisers needed a large, flexible and multi-functional space with state-of the art conferencing facilities to make the event a success. At over 2300sqm spanning four floors, SMC can accommodate many variations in guest count across its 16 fully-accessible event spaces. Gala and award events often call for the grandeur of the Marble Foyer (300 for cocktails), Grand Lodge (tiered 600 seat theatre) and Banquet Hall (600 for cocktails, 400 banquet). Conferences, events and exhibitions can also be accommodated in these spaces as well as the variety of different size rooms. When more flexibility is required, adjoining rooms can be combined or used individually, and can be coupled with smaller meeting rooms and break-out areas to suit desired programming. LAK utilised the entire SMC venue, with plenaries, exhibition space and workshop spaces all exceeding the conference’s extensive technical and operational needs.

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3. Forward-Thinking Technology

One of the absolute imperatives for this sizable technology-enhanced learning conference was lightning fast, reliable internet with Wi-Fi access that included multiple delegate hot-spots for its international guests. SMC upgraded its already superior internet capabilities to an enterprise-class system to provide fast upload and download speeds for all delegates who were utilising multiple devices throughout the conference. To allow this, SMC’s supplier surveyed the building and designed access points that would achieve the strongest wi-fi signal. As a result, SMC now provides the best venue internet and wi-fi services in Sydney. As a multi-faceted event, LAK organisers also required simple, wayfinding signage inside the venue for its many conference sessions that included keynotes, breakouts and workshops. The SMC team utilised its excellent in-house digital, directional signage and pre-programed messaging for each session and breakout. This allowed LAK organisers to schedule up-to-the-minute programming and meant seamless transitioning of wayfinding messaging across the venue without any additional costs for design, printing or ad-hoc updates during the conference, all of which saved valuable time and money.

4. Catering Excellence

SMC’s executive chef and on-site kitchen consistently design and deliver delicious, seasonally inspired, innovative food and beverage options for its clients that add to the premium experience. The venue’s event managers are also adept at handling unusual requests and dietary requirements. LAK proved a first for the catering team in that they were asked to supply endless Diet Coke for breakfast for the conference’s large contingent of American delegates. SMC’s Business Development Manager ordered the high volume of Diet Coke especially requested and added extra fridges to accommodate the client’s needs.

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5. Highest Standard of Delivery

Five-star service is at the heart of the organisation, making SMC one of Sydney’s premiere conference, convention and exhibition venues. All clients benefit from a dedicated event manager to hand-hold them from making a booking through to a successful event delivery. Clients continually express the value of having a single point of contact when it comes to handling functions of any size, from 20 to 600 delegates. The Learning Analytics and Knowledge conference organisers applauded SMC as "hands down the best venue available in Sydney", and saying they could not fault the SMC staff in the lead-up to the event: “All the staff from SMC should be commended”. Considering the high-tech demands, conference event manager Brooke Fuz also added, "The AV was great and the support was always there when needed. It was the best wi-fi and internet service I have ever experienced. We never had a single complaint about connection. "Organisers agreed the Learning Analytics and Knowledge Conference was a huge success and hope to bring the event back to SMC in the near future.


SMC has just announced these exciting end-of-year offers and value-adds to make your next function memorable.

From just $75* per person (with a minimum of 20 delegates), each conference or meeting can be customised and includes:

  • ROOM HIRE plus pads, pens, mints, water, flip chart and whiteboard
  • FREE PREMIUM WIFI with up to 500mbps up and down
  • WELCOME ON ARRIVAL with tea, coffee and biscuits
  • MORNING BREAK where tea, coffee and juice are served with the chef’s daily selection of sweet and savoury items as well as seasonal whole fruits
  • LUNCH – the choice of:
    • Gourmet Sandwich Buffet – a selection of cut sandwiches, wraps and rolls, savoury pastry of the day, salad bowl, seasonal fresh fruit as well as tea, coffee and juice; or
    • Chef's Networking Buffet – this menu is based on seasonal produce and is designed daily with your delegates’ dietary requirements in mind. The buffet comprises three hot dishes and two salads, freshly baked bread rolls, fresh fruit salad and tea, coffee and juice.
  • AFTERNOON BREAK – Tea, coffee and Juice served with our chef’s selection of fresh daily sweet treats and savoury items as well as whole fruit.
  • COMPLIMENTARY DRINKS* for 30 mins post-event. *Beer, wine, sparkling.

All new events booked before 15 December 2018 can take advantage of these great end-of-year conference rates. SMC’s prices are especially competitive considering the unique nature of the venue, its size and flexibility as well as the central location.

Whether it is a gala dinner, awards night, cocktail party, half-day or full-day meeting or corporate off-site, SMC can tailor all-inclusive packages so you’ll experience their 5-star service at exceptional value.

To enquire about SMC venues and availability for your Christmas event, contact the team on 02 9284 2888 or through this form for further information.

Audio Visual and Broadband Internet



In the Grand Lodge and Banquet Hall, the installation of new Panasonic 12,000 lumen laser light source data projectors deliver crystal clarity, brightness and resolution that is ideal for video and film screenings as well as all highlighting the granular detail in speakers’ presentations.


Throughout the building, new digital mixing consoles, concert quality Martin Audio public address systems, wireless microphone technology and lecturns are all welcome improvements for presenters and performers.

Hearing assistance has also been augmented throughout the venue via wired hearing loops and infrared assisted listening systems.


A newly installed intelligent architectural lighting system allows for lights to be easily and precisely programmed for different functions. Perimeter RGB shadow lighting allows for different colour combinations and mood lighting states. Importantly, feature walls are augmented with gallery-style wall washer lights that highlight artworks and exhibition content. House lighting throughout the foyers and meeting rooms has been upgraded to second generation LEDs for improved light output and energy efficiency. When SMC re-opens, event organisers will simply use touch screens to select options to light their presenters and performers, add stage washes and special effects as well as change the room ambience. Depending on the style of each event, and if needed, SMC’s AV technicians can also control all lighting from one central location.


New rigging infrastructure provides added flexibility and the advantage of quick turnarounds when re-setting rooms for different styles of events. A motorised truss in the Banquet Hall and new centrally placed ceiling motors allow for rigging special effects including giant chandeliers and mirror balls. These staging devices and capabilities mean that event organisers have the option to restyle the same room from conference mode to gala mode with ease and efficiency.


When it comes to online access, SMC recognises fibre-optic internet connection as the industry standard. Taking this standard seriously, SMC has invested in an enterprise level fibre-optic backbone and has the capability of providing fast, secure connections reaching speeds of up to 1000 mpbs both up and down, and can accommodate private premium networks. This is ideal for live streaming and delegates making use of digital applications and social media. SMC also offers free Wi-Fi throughout the entire venue for guests and a cabled in connection in every room is possible. Event organisers simply select a connectivity plan to suit their requirements.


Whatever the emphasis and creative composition of your event, SMC is now technologically equipped to deliver events aligned with your strategic goals and convey the messages you want to get across.


pdfConnectivity217.45 KB



SMC and Secure Parking have teamed up to offer you 15% off ALL parking products at the Secure World Square Carpark when booking online.
At the Secure Parking World Square booking page, click “BOOK NOW” next to any of the products and apply the promotional code: SMCFC16.

Arriving by train? The closest station is Museum Station (300 metres or a 3 minute walk) and then Central Station (700 metres or 7 minutes). To walk from Museum Station, simply follow the Castlereagh Street exit signs inside the station, then turn left heading south down Castlereagh Street. At the first intersection (corner of Castlereagh & Goulburn Streets), turn right to come to the SMC main entrance at 66 Goulburn Street.

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SMC Hotel Partners


Located within a stone’s throw of the venue are a range of quality affiliated hotels that makes SMC an attractive option to organisers hosting delegates for multi-day events.

Click on the hotel icon in the above map to see each hotel’s address, phone number and website, or download SMC’s Accommodation Fact sheet.


pdfAccommodation Fact Sheet818.62 KB

Sydney University Learning Analytics and Knowledge Conference

Event Highlights

Date: 5-9 March 2018

Event Type: International Conference

Delegates: 350

Key achievements: Fully flexible venue use, high speed, large-volume internet usage and special requests.


The Learning Analytics and Knowledge Conference (LAK) was held for the first time in Australia in March 2018. Sydney University brought the event to Australia after a winning the bid to host the conference.

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SMC the Leading Venue for Accessibility

Event Highlights

Date: Aug - Sep 2015

Event Type: Annual Meeting, Conference and Workshops

Delegates: 600


SMC Conference & Function Centre’s (SMC) versatile spaces provide an elevated level of accessibility to all types of events via extensive accessible design, including direct access for unassisted entry, and indirect access compatible with assistive technology such as hearing loops.

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ACEL Inaugural Hedley Beare Memorial Lecture

Event Highlights

Date: 13 February 2015

Event Type: ACEL Inaugural Hedley Beare Memorial Lecture

Guests: 169

Key achievements: Effectively managed a high profile, high risk national event


The objective of this event was to bring educators across the nation into an open forum, inclusive of a Q&A with the Australian Minister for Education and Training, and to be briefed on the release of the Teacher Education Ministerial Advisory Group (TEMAG) report.

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NSW Australian Cinematographers Society Awards Dinner

Event Highlights

Date: 8 November 2014

Event Type: NSW Australian Cinematographers Society Awards Event

Delegates: 200

Key achievements: Delivery of the third consecutive award event for ACS


The Australian Cinematographers Society Awards are held annually in every major state. The NSW Awards were held on 8 November 2014 at the SMC Conference & Function Centre (SMC) Banquet Hall. There were 20 categories and 200 people in attendance including 80 nominee finalists, sponsors and members.

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Starlight Children's Foundation

Volunteer Thank You Event

Event Highlights

Date: 20 October 2014

Event Type: Starlight Children's Foundation Volunteer Thank You Event

Delegates: 120

Key achievements: SMC Conference & Function Centre’s Marble Foyer facilitated one of the largest groups of volunteers as part of the Starlight Children’s Foundation’s community

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Australian Medical Students' Association

10th Global Health Conference

Event Highlights

Date: 5 — 9 September 2014

Event Type: Australian Medical Students' Association 10th Global Health Conference, workshop, social events

Delegates: 720

Key achievements: SMC Conference & Function Centre's (SMC) Plenary Hall facilitated the largest ever AMSA global health conference. AMSA engaged a wider than ever range of speakers including, for the first time, a webcast featuring a high profile speaker from the UK

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